Complete Guide On Domain Authority And How To Improve It

If you are active in online marketing, then you must have come across a term, “Domain Authority“. Advertisers actively use domain authority to find out good blogs to post sponsored reviews on. I was aware of this term but never really understand its importance until last week. I contacted an advertiser for a paid post and he asked me whether, my blog’s domain authority is over 30 or not? I was taken aback a bit because I was expecting him to ask about my blog’s Alexa Rank or Google Page Rank. So, I lost that chance but learnt a very important lesson that day.

domain authority,improve domain autority,tips on improving domain authority

Domain Authority has become an important factor for Advertisers and bloggers as it shows credibility of a particular blog by combining the effect of Google Page Rank, Alexa Rank and .40 other factors. If any blog has a domain authority score of 30 or more then it is more likely to attract good offers from advertisers in comparison to other blogs having low domain authority score.

What is Domain Authority?

Just like Google Page Rank and Alexa Rank, Domain Authority is also a ranking metric by Domain Authority determines the potential of any blog in search engine rankings.

According to MozDomain Authority is Moz’s calculated metric for how well a given domain is likely to rank in Google’s search results. It is based on data from the Mozscape web index and includes link counts, MozRank and MozTrust scores, and dozens of other factors.

Domain Authority is used to know the credibility of a particular blog or website. It determines whether a blog is trustworthy or not. A good domain authority score means, your blog is quality and trustworthy. Search Engines would always prefer a blog with a better domain authority in their search results.

Why has Domain Authority suddenly become so important these days?

As you all know, Google has not updated its page rank for last 9 months. The last PR update took place on 5 February 2013 and after that pagerank update is just on hold. So we can say that Google page rank is not displaying the true potential and authority of blogs anymore.

There are large number of blogs who are having high quality content and are ranking well in SERP,but still they do not have any PR. Ankit Singla blog ( one of them. His blog is ranking well in Google SERP(In Top 3) for most of its primary keywords & is among the most popular blogs these days.

Some days back, Matt Cutts, head of Webspam team at Google, declared at Pubcon Las Vegas that Google is not going to update Page Rank anytime soon, at least not this year.

Search Engine Watch had the following to say on this matter :

For PageRank devotees, there is some bad news. PageRank is updated internally within Google on a daily basis and every three months or so, they would push out that information to the Google toolbar so it would be visible to webmasters. Unfortunately, the pipeline they used to push the data to the toolbar broke and Google does not have anyone working on fixing it. As a result, Cutts said we shouldn’t expect to see any PageRank updates anytime soon–not anytime this year. He doesn’t know if they will fix it, but they are going to judge the impact of not updating it. The speculation that PageRank could be retired is not that far off from the truth, as it currently stands.

PageRank used to be a huge deal sometime back but it seems to be on its way out. Google and Matt Cutts are not putting that much effort into it either. It looks like only time (Google too) will decide the future of Google Pagerank. This is where Domain Authority comes into picture. Due to Google Pagerank situation, significance and importance of Domain Authority and Alexa Rank have increased manifold. These days, Domain Authority represents the credibility and trustworthiness of any blog. Blogs having higher domain authority tend to perform better in search engine rankings and have better higher SERP ranks.

“Domain Authority” has also become the ffavorite metric of advertisers instead of Alexa or Google PR. This means that if your blog has good domain authority then it is more likely to attract good offers from advertisers in comparison to other blogs having low domain authority score.

How is Domain Authority Measured?

Domain Authority is measured by over a 100-point, logarithmic scale. The higher your blog’s domain authority score, better is its quality and credibility in eyes of search engines. According to Moz, it is easier to grow your Domain Authority score from 20 to 30 than it would be to grow from 70 to 80. A blog with a domain authority of above 30, starts showing some authority in search engines.

Many popular sites like Google, Facebook and Twitter have a domain authority score of 100. These are the domain authority scores of some of the most popular blogs in the world. leads the pack with an awesome score of 88, while Bloggingtips by Zac Johnson also fairs quite well.

Sr.No. URLs Page Authority
(Max = 100)
Domain Authority
(Max = 100)
Linking Root Domains Total Links Status
1 54 55 2549 173 OK
2 74 88 26258 15593 OK
3 58 74 9595 5721 OK
4 62 54 1395 7009 OK
5 55 69 4241 588 OK
6 43 34 212 1641 OK

Major factors affecting Domain Authority

Major factors affecting Domain Authority of a blog are :

  • Age of Domain
  • Number of good quality Backlinks (both internal and external).
  • Number of linking domains.
  • Size of blog (number of good quality posts and pages).
  • Some Moz metrics like MozRank and MozTrust.

Now, the big question, How to increase your blog’s domain authority?

How to increase Domain Authority of your blog?

According to Moz, Domain Authority is very difficult to influence directly because it is made up of many different metrics. The best way to improve your blog’s domain authority is to improve your overall SEO. In particular, you should focus on building high quality backlinks by getting more links from other well-linked-to pages.

Here are 7 very easy tips to increase domain authority of your blog very easily.

1.Quality Backlinks is the real deal

Back links are the most important factor while determining your Domain Authority score. Search engine prefer blogs which have large number of good quality inbound links as they are more credible in the eyes of search engines. Your chance of getting higher domain authority scores also increases when your site has more inbound than outbound links. You should focus on building high quality do follow backlinks from high PR sites which in turn will improve your blog’s MozRank and MozTrust (both factors affect domain authority). Always try to build relevant links as irrelevant links are of no use.

A word of caution, stay away from scam sites. BackLinks from such sites can harm your blog’s authority and credibility in the eyes of search engines. Blog Commenting and Guest Blogging are two very popular ways of creating high quality backlinks. Link back to your blog with relevant anchor text but don’t overuse any anchor text.

Guest blogging on blogs with higher Domain authority than yours is a great way to improve your blog’s domain authority. Make sure that you get do follow backlinks for your guest post. If those backlinks are from a blog with high domain authority, then it will improve your blog’s domain authority too.

Blog Commenting is also a great way of getting backlinks from quality blogs within your niche. This will also help your blog in achieving better domain authority.

2.Content is still the king

There is no substitute to high quality content. Quality content also plays a major factor in determining your blog’s domain authority. Good quality content also helps in building high quality backlinks naturally. If you have written high quality content, then other blogs and sites would definitely love to link-to-your blog. Always write unique content because Search Engines prefer unique content. Infographics, tutorials and listified posts are more likely to attract backlinks from blogs in the same niche. The best way of creating quality inbound links is to create and distribute quality content on regular basis.

Try to write a large number of high quality unique posts as a blog with large number of posts will automatically generate more inbound links resulting in a better Domain Authority score. Search Engines love fresh and relevant content. If you are updating your blog regularly, then more pages and posts of your blog would be indexed by search engines resulting in better domain authority score.

3.Link Diversity is a must

It’s not only important to have a large number of backlinks pointing to your blog but its also necessary that those links are coming from as many different high PR blogs and sites as possible. Link diversity is a must for your blog’s link profile. Your blog’s diverse link profile look natural to search engines whereas blogs having links from same domains look artificial to Google and other search engines and may get penalized.

4.Interlinking your posts work wonders

Don’t forget to link your new articles with your older ones. In this way, link juice passes through your entire blog. Interlinking your posts also helps in better and quicker indexing of your new posts. As a result, new posts of your blog will rank much quicker.

One more point, Many bloggers make the mistake of building backlinks to their homepage and other high level pages only. But it’s necessary to build backlinks to your inner pages too so that link juice can pass through the entire structure of your blog. If your inner pages like blog posts and pages have enough backlinks from a variety of sources then search engines find them credible resulting in better domain authority and SERP rankings for your blog posts.

Also Check: Top 5 Websites For Checking Your Website Speed

5.Social Media, Blog Directories and Blog Communities have a role to play too

Recent updates in Google’s algorithm have pushed Social Media to the forefront of factors affecting the SERP and domain authority of any blog. Google now considers Social Media presence as a ranking factor too. So, a post that went viral on these social media platforms would rank better on Search Engine results too. Social Media presence also affects your blog’s domain authority too. If your blog is actively participating in social media platforms like Twitter, Facebook, Google+ and Pinterest etc. then its domain authority will improve too.

Submitting your blog to popular blog directories like Technorati and DMOZ helps in creating high PR backlinks to your blog resulting in gradual improvement of your blog’s domain authority. It’s important to note that backlinks from low quality blog directories can harm your blog too. So, submit your blog to high quality and relevant blog directories only.

Blog Communities play a major role in helping bloggers from same niche to interact with each other. Interaction plays a major role in blogging. One of the best ways to bring traffic and high quality back links to your blog is by connecting with well-known bloggers within your niche. Apart from interaction, you can get High PR backlinks from these blogging communities too. So, don’t forget to join popular blogging communities like Blog Engage, BizSugar and, if you are missing on this aspect of blogging.

Check: High PR CommentLuv Dofollow Blog List

6.Play Safe, Be Safe

Never ever involve in any black hat SEO techniques. Build you links gradually and naturally. Never link to any pages that has been penalized by Google for spam content. Never use automated tools for creating thousands of backlinks in a short time. Otherwise search engines will ban your blog/domain for spamming. You have to build trust in the eyes of search engines and that can only be done by creating high quality unique content on your blog and building good quality backlinks manually.

You May Also Like: Top 10 SEO Tips For Beginners

7.Old is 24 carat Gold

Domain age is a major factor in calculating your blog’s domain authority score. Old domains are generally considered more trustworthy by Search engines too. Domain age is among the 200 factors that Google considers in their search engine algorithms. Well, you can’t do much about this aspect. Just concentrate on creating fresh and unique content on your blog that can attract high quality PR links from blog within your niche. Concentrate on gradually backlinks to your blog gradually and naturally. This will automatically improve domain authority of your blog.

How To Check Domain Authority

There are many domain authority checker which you can use for checking DA of your blog. I personally use Small SEO Tools and Moonsy for checking the domain authority of my blog. Some other tools that can help you in checking your blog’s domain authority are Open Site Explorer and Mozbar. Mozbar is the official product by and is available as a free browser extension for both Google Chrome and Mozilla Firefox and lets you see metrics like Domain Authority and Page Authority for every page you visit, analyze links as you browse, highlight links and keywords, quickly expose page elements, and access other powerful SEO tools.


Domain authority has become an important metric for measuring the success of your blog. Google Page Rank, Alexa Rank and Domain Authority are the three metrics considered by every advertiser these days. There is no chance of Page Rank updation this year and Alexa Rank can be faked. Moreover, there are just too many reports pointing out that Google is planning to drop its Page Rank. If it indeed happens, then domain authority would become even more important. Blogs with good domain authority can easily attract good offers from direct advertisers. These are seven best tips to increase the domain authority of your blog easily. Your blog’s SERP will also improve with domain authority and as a result you will also get more organic traffic to your blog.

Over to you friends, How important is Domain Authority according to you? What are you doing to improve domain authority of your blog?

Hire Deepak Singh

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  1. Namit kapoor says:

    May be its funny but at the start i was unable to pick word DA… but after this I am very happy..But nice article and nice writing.
    Namit kapoor recently posted…How to Increase Internet Speed After Exceeding Provided UsageMy Profile

    • Ankur Upadhyay says:

      Hii Namit,

      I am glad that I was of help. Domain Authority is a very important term for bloggers these days. Thanks for taking your time to comment here. :)

  2. Impressive write Ankur.

    DA is built once you have more backlinks and quality. Of course, when you have more quality, people tend to link to you and that’s how it goes.

    Nice write and thanks for sharing!

  3. Hi Ankur,

    It was a good read, a well written, detailed article. I too came to know of DA quite recently. I’ve checked the DA of one of my active and old (9 months) blog. It turned out to be 25. When I checked my new blog, it was just 8!

    From that, I learnt that age of a domain is crucial in determining its DA. So is the number of quality posts. I was unaware of the effect of internal linking on DA.

    Now that you’ve uncovered the importance of internal linking, I’ll put some effort towards it :)

    Great writing bro! Well researched article :)

    Arun Kallarackal recently posted…Get Your Blog Indexed Fast by GoogleMy Profile

  4. Awesome guide about domain authority.
    Google pr not updated from long time. I am also waiting to update.
    Abhay recently posted…How to Make money From Freelancer.comMy Profile

  5. That’s a nice and well written post ankur. But cant agree with one point you mentioned “Major factors affecting Domain Authority of a blog are : Age of Domain”. See, if you are citing to authority of a site in google’s eye, then obviously it has a role to play but if you are citing to Domain authority(DA) metrics of MOZ then it has no role to play. DA of moz is independent of domain age, its all co-related with backlinks, referring domains the root domain or subdomain is having. Moz calculate DA based on 40 metrics but domain isn’t a part of it. Apart from that its a very good article.
    Souvik mallick recently posted…12 Tips To Reduce Your WordPress Site Load TimeMy Profile

  6. Hey Ankur, sorry but backlinks, PA, DA data is wrong.

  7. hi ankur and to deepak. wow, i am extremely impressed with the amount of information you have shared about Domain authority. reading this was like reading a mini ebook about domain authority. thank you for informing us about these updates since we tend to focus on alexa and page rank although domain authority is the norm now..
    marilyn cada recently posted…Phishing Emails from your “So-Called” Hosting Company: BEWAREMy Profile

  8. Ryan Biddulph says:

    Hi Ankur,

    I dug deep into DA a few days ago after Harsh A. shared a few tips via a comment on my blog.

    I have a DA of 47 now; solid. No doubt my guest posts helped boost my DA from 42, a few weeks ago.

    Link diversity is also key.

    Smashing post!
    Ryan Biddulph recently posted…Are You Starving for Blog Traffic? Ease Your Pain with this 1 SolutionMy Profile

  9. Hi,

    Domain Authority is the current ‘talk of the town’ among the bloggers….You’ve mentioned it right that there is no surety on the next PR update….DA is an awesome tool to measure the credibility of a domain to extent of the site/blog itself…..Thanks for sharing these tips with us…they are AWESOME………
    Aditya Dey recently posted…[Infographic] A detailed Study on Smartphone Users Around the WorldMy Profile

  10. Hi Ankur
    Before 2 Week Ago I m Aware of “how the DA is Important” To Our blog.And After reading your post i aware of how Da Calculated And How To increase our DA

    Nice Post Dude
    Keep Sharing
    sandeep kumar recently posted…Stop Receiving Spam Mails in Your InboxMy Profile

  11. Very long post and very informative too. Got lots off ideas about DA after reading this post.
    Thanks a lot for sharing.
    Niraj recently posted…Nepali Apps for Windows 8 UsersMy Profile

  12. Mohammed Ali says:

    Great source of information bro… Well written post… Good luck :)
    Mohammed Ali recently posted…How to Get Free Mobile Recharge in IndiaMy Profile

  13. hello Ankur
    Awesome post bro
    i love to write this post ,i write awesome post bro and as my think backlink is the real deal to improve our site DA .and Now Finaly Google pr updated after long time .
    so thanks for sharing…

  14. sanjay choubey says:

    Such a nice post about Domain authority . It is simply awesome. It is very useful for all of the webmasters. Thak you for your this article. keep posting these useful stuffs.
    sanjay choubey recently posted…How to Report to Google to remove your content from a websiteMy Profile

  15. Hi Ankur,

    Hope it is a complete post under the topic “Domain Authority”, all points are well explained.

    Now, Google has updated the PR but having good DA says that the health of that blog is good.

    Yeah, there are so many factors are considered while calculating DA and so it is essential to have quality blog posts, upright social presence, old post linking & editing, creating backlinks through guest blogging & commenting.

    Well written post which would certainly engage the bloggers, keep writing :)
    Nirmala recently posted…Best Browser Games To Play At Spare TimeMy Profile

  16. Nwosu Desmond says:

    I have never seen a more comprehensive tutorial on how to improve Domain Authority than this, I am glad i already practice most of the tips you shared here and my Domain authority is 42 as well. I hope to improve it further using the guide you have shared here. Thanks.
    Nwosu Desmond recently posted…Tech Gift Ideas for Christmas for men 2013My Profile

  17. Please give proper attribution for the image you’ve taken from my site using a dofollow link or remove the image. Dofollow’ed external links aren’t bad, if not good, for your site’s SEO. FYI, you don’t CONSERVE the PageRank of your own site by nofollowing external links. Wake up!
    Rohit Palit recently posted…9 Ways to Funnel More Link Juice to Your InfographicsMy Profile

  18. Ankur, great article with very useful information!
    I wasn’t aware that Google stopped updating PR so it is nice to know why my blog was stuck at 0. As part of the backlinking strategy, do you recommend using mostly anchor texts or a mix of anchor texts and URLs?

    Thanks for the great read!

  19. As the PageRank is not really matter during these day I guess we need to work on DA of a blog so that we might get awesome offers from advertisers. The tips you’ve shared about the increasing the DA are really helpful.


  20. Afzal Zaheer says:

    Hi Ankur,
    I can’t thank you more for providing us with an informative post about the ways to increase DA. You rightly pointed out about content, backlink etc in increasing domain authority. Thanks again.

  21. Thank you for the tips to increase our DA and PA, am always trying hard to increase my site DA as this what advertisers asked for when they want to publish their paid post.

  22. Hi Ankur,
    First Off Thanks to Share the Awesome Tips. A very Comprehensive Post You written here. Yes Domain Authority and Page Authority are the Important Factors Of SEO now a days.

    Every Blogger should Try to boost Authority for their Sites.
    Nakshit recently posted…The SEO Puzzle | The Facts OF SEO and Online Marketing | InfographicMy Profile

  23. Nice write Ankur,
    thats a pretty awesome post, and cleared most of my doubt. But i got some query Ankur.
    What Link Diversity Means? some one was telling that Social Bookmarking on Pligg and article directories must be avoided, would appreciate if you elaborate a bit more on link diversity…

    Appreciated Ankur for such a nice Writeup……Over to you
    Pradeep Kumar recently posted…Wechat for PC Free Download and Install Wechat on Windows 7|8, Mac PCMy Profile

  24. Amit Tak says:

    The DA and PA is regularly changeable factor so we’ve to keep eye on them and always try to improve them by following above methods and tips provided by you. thanks for sharing the useful guide.

  25. Marshall Stuart says:

    I just checked that there has been a change in the Domain Authority of the websites you listed above! :-) Nice post, thanks for the update!
    Marshall Stuart recently posted…Twitter reports 255 mln Users Growth + $250 mln Revenue 1st QuarterMy Profile

  26. I was very confused about Domain Authority. This post cleared all my doubts. Thanks for sharing such wonderful info.
    Apeksha Khanna recently posted…Top 50 Best Movies of 2013My Profile

  27. Nice detailed article. Since Google PR is no more updated frequently we have to depends on the DA to calculate the importance of website.
    Verniers recently posted…HostGator Coupon Code 30% Off for June and July 2014My Profile

  28. Ramohan says:

    As the PageRank is not really matter during these day I guess we need to work on DA of a blog so that we might get awesome offers from advertisers. The tips you’ve shared about the increasing the DA are really helpful.

  29. Instead, you must look at the bigger picture of today’s SEO — it’s content

    marketing. And you can only win in the other areas — domain authority,

    traffic, organic search results, and ranking — by focusing on your content.

  30. Nice Tip on Improving Domain Authority Thanks a lot!!!
    Sankar recently posted…15+ Best Free Flat CSS3 HTML5 Login Forms ListMy Profile

  31. Rahul Yadav says:

    Awesome guide about domain authority…………Very Nice Article

  32. Great guide, you provided some really good tips.

  33. This isn’t undoubtedly a complete guide on domain authority. Domain authority grabs more attention of webmasters these days that PageRank update is no more available. You’ve mentioned the core factors one has to work on to increase DA.
    Lasisi Afees recently posted…Common Blogging Problems DemystifiedMy Profile

  34. wow! that was a cool post, really enjoyed reading it, I was worried much about my DA, as it was very low, I hope implying these factors will help me :) thanks for the share!

  35. Very Nice post thanks for sharing…..

    It will help me and other blogger to get domain authority :)
    ashley recently posted…Latest High PR DoFollow Blog Commenting Sites List 2015My Profile

  36. Nice article about increase domain authority. you have mention (Moz metrics like MozRank and MozTrust) as major factor for increase domain authority.

    Now question is that, how to increase Moz metrics like MozRank and MozTrust??
    Ankit recently posted…How to use heading tags (H1, H2, H3… H6) for SEO?My Profile

  37. thanks admin this is really great guid to improve my site’s DA..
    pradeep recently posted…Install Greed for Glory: savage heroes desktop PC GameMy Profile

  38. it is great info for me i was searching the way to make the good (PA) of my blog and i read the great info here thanks for your great share keep it up
    Muhammad Umair recently posted…Cocktail Dress For Plus Size WomenMy Profile

  39. Hi Ankur,
    Very well written guide on domain authority. Got few points which need to be improved for my blog. Stay in touch. Cheers!
    Nikhil Narkhede recently posted…Kingston HyperX Fury 240GB SSD ReviewMy Profile

  40. It is a very good article and covers all about domain authority, in the coming days domain authority ranking has very important role in seo.

  41. hi,
    i really enjoyed the post and now know the strategies to increase my DA.
    After the last DA and PA updated, i noticed my DA and PA dropped, so i decided to search what my problem was, before i stumbled upon your post and now i know where to amend.

  42. Great article guys, i’m having troubles building DA, my best is 39 right now, i’d love to make it to that list you posted above (of biggest DA blog sites) :)

    Thanks a lot!

  43. Great article Ankur!

    I just happened to check my site on the Open Site Explorer and found this article to see if there were a few ways I could improve my domain authority. I think a lot of people just need to realize that backlinks are still one of the most important parts of ranking even after all the Google updates. If anything, I think people tend to try and avoid building backlinks naturally and through email outreach because they miss the old ways that no longer work.
    Justin recently posted…How To Think Like A Billionaire And Make HistoryMy Profile

  44. Google rank -n/a looks really bad but we will have to make do with domain authority.Nice post.
    piks recently posted…A Double Minded Man With A Single Life.My Profile

  45. PA and DA are important but can also be inflated with many SEO tools and fake measure means. I would also recommend checking on other great posts on increasing your Trust Flow and Citation Flow at the same time. Great post and thank for sharing the information.
    Jarrett Holmes recently posted…7 Steps To SEO Optimize Your WordPress Blog PostsMy Profile

  46. One of the best reads on domain authority. I was reading out and writing down a few things to done (sort of checklist) and glad I found this article. Learnt a lot from the content published about this on Moz, Quicksprout, Shoutmeloud and Wpseotricks.

    Will follow a few things mentioned from today and will let you know what works and how much impact it has had. Thank you again for your time in putting this forward.

  47. Great write up Ankur..Of late , I noticed a drastic drop in my DA PA and after reading your article I realised maybe its because I am not as active on social media as I was before..Atleast I now know where I was wrong..Thanks for all of that info
    Agnibanya recently posted…Celebrate fresh skin this Mother’s Day with cooling skincare from IrayaMy Profile

  48. Good read. I a have an ecommerce website and thies means that my content is mostly product pages. . Do you have any suggestion for ecommerce sites to increase their DA?

  49. Thanks for sharing the points to improve the domain authority.
    Domain authority is important than never before. Brands, when looking for collaborations with bloggers, consider it a very important factor. The higher the authority of your domain, the more collaboration opportunities you get and more money you can make through your blog.
    This makes it extremely important to focus on domain authority. In fact, I think bloggers must first focus on having a good DA and then on traffic. Of course, if you work on one thing and put great efforts on it, the other things gets done automatically. For example, as a part of your efforts to improve domain authority, one would write quality content that would get linked to and this would cause what? “An increase in traffic”
    Nowadays, bloggers do work a lot but their efforts are segregated. They’re focusing on a number of things at one particular time which is a recipe for failure.
    They should focus on one thing and domain authority should be the first few things one must work on and I am sure your article would help a lot.
    Muhammad Abdullah recently posted…Yeh Kaisi Jagah | Hamari Adhuri Kahani HD Video Song DownloadMy Profile

  50. DA & PA is very important but the main focus on getting this is domain age and thats many people don’t do

    they dont renew their domains and purchased new ones for saving some money

  51. It is a very good article and covers all about domain authority.

    I was worried and thinking how to increase DA ranking, your article gave enough information
    to imply to my blog.

    Thanks again for sharing.

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